From Google Student Blog:
The Google Online Marketing Challenge is a global student competition
open to any higher education institution anywhere in the world. The 2010
Challenge had over 12,000 students in 60 countries competing. This
year, we would like the Challenge to reach even more people ... and we
need your help in getting the word out!
How does it work?Teams of 3-6 students receive US$200 of online
advertising with
AdWords and then find local businesses to work with to devise an online marketing campaign. Teams outline a strategy, run their campaign, assess the results and provide the business with recommendations to further develop their online marketing activities. The winners are judged by an international panel of independent academics.
AdWords and then find local businesses to work with to devise an online marketing campaign. Teams outline a strategy, run their campaign, assess the results and provide the business with recommendations to further develop their online marketing activities. The winners are judged by an international panel of independent academics.
In the ever changing world of online marketing, the Challenge is a great
way for you and your classmates to get some hands-on marketing
experience. It's a skill that will come in handy as you graduate and
prepare to enter a tough job market, but most importantly: it's a fun
and engaging way to gain real-world experience helping businesses
develop their online marketing strategies.
How can I register?Your professor, lecturer or whoever teaches
you, enters their student team into the Challenge. If you think your
professors might be interested in signing their classes up for the
Challenge, let them know about this opportunity! Your professors can
obtain more information in the Academic
Guide which will provide them with all the details they need to
help them decide if the Challenge is right for their class.
The Challenge is open to any university and any discipline around the
globe, at graduate or undergraduate level.
What’s the timeline?Registration closes: January 14, 2011
Challenge starts: January 31, 2011
Challenge ends: June 10, 2011
Winners announced: July 2011